Fair trade means a business partnership with the aim at sustainable development and ensuring decent conditions for the hitherto excluded and disadvantaged producers in the countries of the third world. It represents effective development cooperation with the countries of the South that guarantees benefit for all included. The principle of such cooperation is based on fair trade relations and increase consumer awareness of the situation in developing countries.

Producers receive a fair price for produced commodities regardless of world market prices. So in this way have people in developing countries the possibility to make a living and to secure its existence. Moreover, in the questions regarding health and education they can meet the standards of the society.

And food that is tasty and has high quality is getting directly to Europe throughout controlled channels of distribution – with the guarantee of origin.

Principles of Fair Trade:

• Fair prices and statutory minimum wages,
• Industrial minimum compensations,
• Exploitative or child work is forbidden,
• Guarantee of origin and controlled flow of goods to Europe,
• Direct trade and long-lasting trade relations,
• Stable and environmentally friendly kind of farming,
• Protection of rain forests, water resources,
• Targeted promotion of natural growing.